SEPTIANI, K. I. .; SIREGAR, R. . Analisis Positioning Merek Shampoo di Pasar Indonesia: Pendekatan Atribut Berbasis Consumer Perception. Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi, [S. l.], v. 17, n. 3, p. 2685–2696, 2026. DOI: 10.24905/permana.v17i3.1348. Disponível em: https://permana.upstegal.ac.id/index.php/permana/article/view/1348. Acesso em: 4 mar. 2026.