Pengaruh Inovasi, Visibilitas Terhadap Kinerja Rantai Pasok yang dimoderasi oleh Integrasi Rantai Pasok Digital

Main Article Content

Najiv Kaylani Adha Elwa
Wahyuningsih Santosa
Ratna Darasih
Dorina Widowati

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh inovasi dan visibilitas rantai pasok terhadap kinerja rantai pasok dengan integrasi rantai pasok digital sebagai variabel moderasi pada UMKM konveksi di Jakarta. Penelitian ini dilatarbelakangi oleh tantangan UMKM dalam mening­kat­kan efektivitas rantai pasok di tengah ketidakpastian pasar dan tuntutan transformasi digital pada era pascapandemi. Pendekatan kuantitatif digunakan melalui metode survei dengan responden yang terdiri atas pemilik usaha, manajer, dan staf operasional UMKM konveksi yang telah mene­rap­kan digitalisasi. Data dianalisis menggunakan Partial Least Squares–Structural Equation Modelling (PLS-SEM). Hasil penelitian menunjukkan bahwa inovasi berpengaruh positif dan signifikan terhadap kinerja rantai pasok, sementara visi­bi­litas rantai pasok juga memiliki pengaruh positif yang kuat. Namun, integrasi rantai pasok digital tidak terbukti me­moderasi hubungan antara inovasi dan kinerja rantai pasok, maupun antara visibilitas dan kinerja rantai pasok. Temuan ini mengindikasikan bahwa inovasi dan visibilitas informasi menjadi faktor kunci dalam meningkatkan kinerja rantai pasok UMKM, sedangkan integrasi digital belum ber­pe­ran optimal sebagai penguat hubungan antarvariabel. Pe­ne­litian ini memberikan kontribusi empiris bagi pengem­ba­ngan literatur manajemen rantai pasok serta menjadi dasar bagi pelaku UMKM dalam merancang strategi rantai pasok yang lebih adaptif dan berkelanjutan.

Article Details

How to Cite
Elwa, N. K. A. ., Santosa, W. ., Darasih, R. ., & Widowati, D. . (2026). Pengaruh Inovasi, Visibilitas Terhadap Kinerja Rantai Pasok yang dimoderasi oleh Integrasi Rantai Pasok Digital. Permana : Jurnal Perpajakan, Manajemen, Dan Akuntansi, 17(3), 3614–3625. https://doi.org/10.24905/permana.v17i3.1516
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