Main Article Content

Abstract

Design product consists of color, shape, apperance and function that could be seen and felt by consumers. Digital marketing is one of the marketing methods used by companies to promote its products. This study aims to determine the effect of Design product and Digital marketing on the Interest in buying a physical album of K-Pop music in Indonesia. This type of research is quantitative research. The population is fans of K-Pop music in Indonesia. The number of samples is 100 respondents. The sampling technique used was purposive sampling. Test instruments using validity and reliability tests. The analysis technique used is multiple linear regression. The results of this study indicate that Design product and Digital marketing have a significant effect on the interest in buying physical albums of K-Pop music in Indonesia.

Keywords

Design Product Digital Marketing Minat Beli Interest of Buying Album K-Pop

Article Details

How to Cite
Febrianti, & Sudrajat, A. (2021). Pengaruh Design Produk dan Digital Marketing terhadap Minat Beli Album Fisik Musik K-Pop di Indonesia. Permana : Jurnal Perpajakan, Manajemen, Dan Akuntansi, 13(2), 140-149. https://doi.org/10.24905/permana.v13i2.160

References

  1. 1. Akbar, H. U. (2012). Pengantar Statistika. Jakarta: Bumi Aksara.
  2. 2. Chakti, A. G. (2019). The Book of Digital Marketing. Makassar: Celebes Media Perkasa.
  3. 3. Darmawan, D. (2014). Metode Penelitian Kuantitatif. Bandung: PT Remaja Rosdakarya.
  4. 4. Fadili, D. A. (2019). Pengaruh E-Reputation dan Promosi terhadap Citra Manajemen Yang-Gun (YG) Entertainment. PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi, 1-8.
  5. 5. Ferdinand. (2006). Metode Penelitian Manajemen. Semarang: Badan Penerbit Augusty Universitas Diponegoro.
  6. 6. Kismono, G. (2011). Pengantar Bisnis. Yogyakarta: BPFE.
  7. 7. Kotler, P. a. (2016). Marketing Management (15th Global Edition ed.). England: Pearson Education Limited.
  8. 8. Kotler, P. a. (2016). Prinsip-prinsip Pemasaran (Edisi 13 ed.). Jakarta: Erlangga.
  9. 9. Larasati, D. A. (2020, September 22). Indonesia Jadi Negara ke-3 Dunia yang Paling Ramai soal K-Pop di Twitter. Dipetik Oktober 4, 2020, dari detikHot: https://hot.detik.com/kpop/d-5183055/indonesia-jadi-negara-ke-3-dunia-yang-paling-ramai-soal-k-pop-di-twitter
  10. 10. Ompusunggu, W. C. (2018). Pengaruh Produk, Distribusi, dan Digital Marketing terhadap Minat Beli Album Musik Korean Pop. Yogyakarta: Universitas Sanata Dharma..
  11. 11. Sugiyono. (2013). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.
  12. 12. Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.
  13. 13. Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.
  14. 14. Sujianto, A. E. (2009). Aplikasi Statistika Dengan SPSS 16.0. Jakarta: Prestasi Pustaka.
  15. 15. Swastha, B. d. (2010). Manajemen Penjualan Modern. Surabaya: Liberty.