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Submitted
Jun 28, 2023
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Jul 12, 2023
Published
Jul 12, 2023
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Abstract

Penelitian ini bertujuan untuk mengetahui adanya pengaruh need for touch terhadap purchase intention di moderasi positive emotional states. Populasi dalam penelitian ini adalah konsumen The Ava Store. Teknik penentuan sampel yang digunakan adalah purposive sampling dengan mengambil 90 responden. Pengumpulan data melalui penyebaran kuesioner. Metode validitas dan reliabilitas menggunakan SPSS versi 21 for Windows dan SmartPLS versi 3.0. Hasil penelitian menunjukkan bahwa Need For Touch berpengaruh positif terhadap Purchase Intention. Positive Emotional States memoderasi pengaruh Need For Touch dan Purchase Intention


 


 

Keywords

kebutuhan akan sentuhan niat beli keadaan emosi positif

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Licensed under Creative Commons License a Creative Commons Attribution-NonCommercial 4.0 International License

How to Cite
Ikin, P. F., & Laily Muzdhalifah. (2023). Kebutuhan akan Sentuhan dan Niat Membeli: Peran Pemoderasi Keadaan Emosional Positif di Ava Store. Permana : Jurnal Perpajakan, Manajemen, Dan Akuntansi, 15(2), 200-213. https://doi.org/10.24905/permana.v15i2.308

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