Determinan Perilaku Konsumtif Belanja Online di TikTok Shop pada Mahasiswa Fakultas Ekonomi & Bisnis
Article Sidebar
Main Article Content
Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh kontrol diri, gaya hidup, dan literasi keuangan terhadap perilaku konsumtif belanja online di TikTok Shop. Metode penelitian dalam penelitian ini ialah metode penelitian kuantitatif asosiatif. Populasi terdiri dari mahasiswa S1 Fakultas Ekonomi dan Bisnis UPN “Veteran” Jawa Timur dengan random sampling sebanyak 100 responden sebagai sampel. Teknik pengumpulan data menggunakan angket dengan bantuan Google Forms. Teknik analisis dan pengujian hipotesis dalam penelitian ini menggunakan Smart PLS 4. Temuan penelitian ini menunjukkan bahwa kontrol diri, gaya hidup, dan literasi keuangan berpengaruh terhadap perilaku konsumtif belanja online secara parsial. Penelitian ini memiliki keterbatasan pada sampel dan populasinya. Sehingga hasil penelitian dapat berbeda tergantung pada demografi.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Licensed under 
a Creative Commons Attribution-NonCommercial 4.0 International License
References
Ajzen, I. (1991b). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50, 179–211. https://doi.org/https://doi.org/10.1016/0749-5978(91)90020-T
APJII. (2024). Jumlah Pengguna Internet Penduduk Indonesia 2024. Asosiasi Penyelenggara Jasa Internet Indonesia. https://apjii.or.id/berita/d/apjii-jumlah-pengguna-internet-indonesia-tembus-221-juta-orang
Avcı, İ. (2023). Materialistic Tendency and Conspicuous Consumption Behavior: The Mediating Role of Social Media Usage. Journal of Economy Culture and Society, 0(67), 155–169. https://doi.org/10.26650/jecs2022-1196419
Averill, J. R. (1973). Personal Control over Aversive Stimuli and its Relationship to Stress. Psychological Bulletin, 80(4), 286–303. https://doi.org/10.1037/h0034845
Ayesha, N. (2024). The Impact of Social Media on Consumer Behaviour: Trends, Challenges, and Opportunities. ShodhKosh: Journal of Visual and Performing Arts, 05(01), 129–140. https://doi.org/10.29121/shodhkosh.v5.i1.2024.1696
Budiastuti, D., & Bandur, A. (2018). Validitas dan Reliabilitas Penelitian. In Mitra Wacana Media. Mitra Wacana Media.
Fariana, R. E., Surindra, B., & Arifin, Z. (2021). The Influence of Financial Literacy, Lifestyle and Self-Control on the Consumption Behavior of Economic Education Student. International Journal of Research and Review, 8(8), 496–503. https://doi.org/10.52403/ijrr.20210867
Fitri, N. A., & Basri, H. (2021). The Influence of Lifestyle on Consumer Behavior in the Millennial Generation in the Covid-19 Pandemic Era with Economic Knowledge as a Moderating Variable. EKOMBIS REVIEW: Scientific Journal of Economics, 9(2), 183–192. https://doi.org/doi.org/10.37676/ekombis.v9i2.1329
Latifah, vania A., & Paramita, R. A. S. (2023). Pengaruh Literasi Keuangan, Kontrol Diri, dan Media Sosial Terhadap Perilaku Konsumtif Mahasiswa Ekonomi, Manajemen,. Jurnal Ilmiah Wahana Pendidikan, 9(25), 854–865.
Lisdayanti, D., Trihantana, R., & Kusumaningrum, R. (2023). Pengaruh Literasi Keuangan, Electronic Money, Gaya Hidup, Dan Kontrol Diri Terhadap Perilaku Konsumtif Mahasiswa Pada Masa Pandemi Covid-19. Sahid Banking Journal, 3(01), 168–187. https://doi.org/10.56406/sahidbankingjournal.v3i01.126
Marlina, V., & Lusia, A. (2023). Pengaruh Ulasan Produk, Pengendalian Diri, Influencer dan Shopping Lifestyle Terhadap Perilaku Konsumtif Berbelanja Online di Tiktokshop. Sanskara Manajemen Dan Bisnis, 2(01), 1–15. https://doi.org/10.58812/smb.v2i01.119
Muwaffaq, B. S., Dewi, F. R., Viana, E. D., & Matoati, R. (2023). The Influence of Financial Literacy, Use of Social Media, and Social Demographic Factors on Consumptive Behavior. Greenomika, 5(1), 1–12. https://doi.org/10.55732/unu.gnk.2022.05.1.1
Plummer, J. T. (1974). The Concept and Application od Life Style Segmentation. Journal of Marketing, 38(1), 33–37. http://www.jstor.org/stable/1250164?seq=1#page_scan_tab_contents
Prihatini, D., & Irianto, A. (2021). Pengaruh Literasi Keuangan dan Pengendalian Diri terhadap Perilaku Konsumtif Mahasiswa. Jurnal Ecogen, 4(1), 25–34. https://doi.org/10.24036/jmpe.v4i1.11035
Purwanto, N., Budiyanto, & Suhermin. (2022). Theory of Planned Behavior; Implementasi Perilaku Electronic Word of Mouth pada Konsumen Marketplace (F. Andriansyah & R. Febi Akbar (eds.); Cetakan 1). Literasi Nusantara.
Rif’ah, B., & Yunikawati, N. A. (2024). The Effect of the Use of Fintech and Lifestyle on the Consumptive Behavior of Economic MGMP Teachers During the Covid-19 Pandemic. KnE Social Sciences, 2024(The 6th International Research Conference on Economics), 478–495. https://doi.org/10.18502/kss.v9i4.15096
Sardiyo, & Martini. (2022). Pengaruh Gaya Hidup dan Kemampuan Literasi Keuangan terhadap Perilaku Konsumtif Belanja Online. Owner, 6(3), 3169–3180. https://doi.org/10.33395/owner.v6i3.934
Sari, D. P., & Fasa, M. I. (2024). STRATEGI PEMASARAN E-COMMERCE DI ERA TEKNOLOGI 4.0 ( STUDI KASUS PLATFORM DIGITAL TIK TOK). JICN: Jurnal Intelek Dan Cendikiawan Nusantara, 1(5, Oktober-November 2024), 7287–7295.
Setiabudhi, H., Suwono, Setiawan, Y. A., & Karim, S. (2025). Analisis Data Kuantitatif dengan SmartPLS 4 (I. P. H. H. Duari (ed.)).
Zahra, D. R., & Anoraga, P. (2021). The Influence of Lifestyle, Financial Literacy, and Social Demographics on Consumptive Behavior. Journal of Asian Finance, Economics and Business, 8(2), 1033–1041. https://doi.org/10.13106/jafeb.2021.vol8.no2.1033